Advertising strategy research is used to help define the product concept to assist in the selection of target market. it also helps in the development of advertising message or to help in choosing the appropriate media view. advertising strategy research is usually done by blending the key element strategy. research is usually done by blending the key element of the creative mix such as product concept concept, target audience, communication media and creative messages.
The creative concept research
with this kind of research, you are able to measure the target audience's acceptance of the different creative ideas at the concept state.
The pre-testing of advertising copies
Advertising research is also done to diagnose possible communication copies before a campaign begins.
Post-testing of advertising copies
research also helps marketers to evacuate campaigns after it has been won.
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